The People History Home 1950's Fashion Home Main Fashion Section Home

Other Years With with an additional 20 plus examples 1950 - 1951 - 1952 - 1953 - 1954 - 1955 - 1956 - 1957 - 1958 - 1959
Plus Check Out Our 1953 Accessories Bags, Hats, Scarves and More Page


Award Sweater
Price: $7.97
Description One-hundred percent wool sweater coat that is practical for winter activities. Resilient baby shaker knit. Reinforced neck and shoulder seams. Two set-in pockets. Gold color press on initial (except X). Choose from royal blue, jockey red, white, kelly green, gray, or maroon.

Award Sweater 1953

Bloomer Girls Swimsuit
Bloomer Girls Swimsuit 1953 Price: $4.98
Description "Bloomer girl" swim suit... cut on look-ahead lines to make a fashion splash! New perky bloomer bottom flatters all hiplines, looks saucy and bewitching for sun or surf. Sleek princess lines give "nipped in" look to waist. Pretty embroidered contour band at bra line flatters shoulders. A suit with oceans of see-appeal... designed for comfort and figure glamour. Colors are sky blue, turquoise green, or flamingo (coral red).



Broadcloth Chambray Dress
Price: $5.59
Description Fine broadcloth, panel of polished chambray... both washfast, Sanforized cottons. Draped bodice. Four-gore skirt has front pleats. Opens to below waist; sparkling buttons. Won't shrink more than one percent. Color choices include medium gray with light gray, dark green with light green, or dark brown with light brown.

Broadcloth Chambray Dress 1953

Cap Sleeve Pullover
Price: $8.95
Description Smart cap sleeve pullover for your "queen of hearts". Front yoke has delicate openwork design embroidered with silver metallic thread. Matching thread and silver sequins add glamour to the front. Semi-boxy style. Becoming mandarin collar. A lovely sweater she'll cherish for her "very important moments". Rich, lustrous boucle yarn gives soft sheen, flattering appearance. Colors are white, light blue or pink.

Cap Sleeve Pullover 1953



Circular Skirt Dress
Circular Skirt Dress 1953 Price: $4.98
Description Sanforized cotton print... tiny multicolor flowers on a dark ground. White cotton pique trim. Huge circular skirt, pockets. Washfast, won't shrink more than one percent. Color choices are yellow floral print on black or rose floral print on black.

Corduroy Coat
Corduroy Coat 1953 Price: $15.75
Description What a magnificent gift for him! Here's the richest-looking, longest-wearing corduroy ever made into a fashion tailored coat. The cross cord creates a surface beauty unlike any we've ever offered. It's precision cut to fit just right. The two-button, three-patch pocket modeling rates an "A" for popularity and good looks. It's a year-round coat... goes with almost any shade of trousers. Rayon lined. Superior inner construction. Colors include maroon, light green, ginger (light tan).






Corduroy Toreador Pants
Corduroy Toreador Pants 1953 Price: $4.49
Description Corduroy toreador pants... the latest fashion. Laced leg. Piping trim, zipper closing. Cotton; dry clean. Colors are dark green, red, rust.

Cotton Lace Blouse
Price: $5.98
Description The perfect blouse for a dress-up occasion is this lovely rich Alencon-type cotton lace with its keyhole neckline and glittering heart-shaped button. Lace edging on neckline and sleeves. Back closing. What a charming outfit this blouse would make with one of the skirts shown on the following pages. Choose from white, black or powder blue.

Cotton Lace Blouse 1953



Cotton Print Dress
Cotton Print Dress 1953 Price: $4.98
Description Sanforized cotton print... hand wash, won't shrink more than one percent. Pretty, low v-neck, front and back; shirred shoulders. Very full dirndl skirt with long back zipper. Color combinations come in black print on white, bright red print on white, or medium green print on white.

Donegal Tweed Trousers
Donegal Tweed Trouser 1953 Price: $9.85
Description Colorful Donegal-type tweed. Shape holding, wrinkle-resistant, extra long-lived because of miracle-fiber Orlon... holds its shape--even on rainy days. Colorful woolly nubs, rich looking texture. Ideal gift because of its fall and winter weight. Continuous waistband with smooth-flowing double pleats, dropped belt loops. Waldes zipper. Superior tailoring. No belt. Choose from blue-gray or brown.



Dress and Jacket Ensemble
Dress and Jacket Ensemble 1953 Price: $16.98
Description Dress and jacket ensemble to make you look your loveliest! Hip yoke, jacket and bodice are imported rayon lace. Bodice is lined and boned, has shoulder straps (not shown). Fluting on bodice front. Ballerina-length skirt and all-around flounce are one-hundred percent nylon net. Two attached underskirts: one rayon net, one acetate taffeta. Rose cascade. Colors are turquoise (light) blue, mauve (medium) pink, or coronation (medium) blue.

Fancy Check Trousers
Fancy Check Trouser 1953 Price: $13.75
Description Magic Orlon skillfully blended with luxurious virgin wool worsted in a durable, year-round weight. Rates "A" for good looks, wrinkle resistance, crease retention, and resistance to hard abrasive wear. Orlon helps cut pressing and cleaning bills. Precision tailored with an extra-dressy matching self belt... the style hit of the year. Fancy check pattern adds even more dressiness. Colors are dark tan or gray-blue.



Fitted Cardigan
Price: $8.95
Description One-hundred percent virgin Zephyr wool fitted cardigan. Highlighted in front with simulated pearls, rhinestones, and metallic thread to set her eyes sparkling merrily. Beautiful way to say "happy holiday"! So soft and cuddly warm. Colors are black or white.

Fitted Cardigan 1953

Four Leaf Clover Blouse
Price: $5.98
Description The four leaf clover blouse in luxurious Orlon and silk with the look of shantung. Smart raglan sleeves with two pearl-like buttons and two loops at elbow. Lovely leaf effect ascot tie at neck. Leaves are completely tucked and held by a loop and button under ascot. Easy to hand wash, dries quickly and is wrinkle-resistant. Choose from white, pastel blue or light beige.

Four Leaf Clover Blouse 1953



Leaf Print Dress
Leaf Print Dress 1953 Price: $10.75
Description One-hundred percent nylon, new finely crinkled sheer with leaf print... hand washable, needs no ironing, won't shrink more than two percent. Hip yoke dips in front and back, skirt is very full all around. Stand-up collar; bows on sleeves. Color combinations come in lilac, medium green and white, rose pink, medium green and white, or aqua blue, medium green and white.

Sculptured Nylon Duster
Sculptured Nylon Duster 1953 Price: $8.98
Description New sculptured nylon... handsome new one-hundred percent nylon with raised flower design... dries in minutes, needs no ironing, wears for years. Three-way duster has gold-color metallic buttons and piping, leather-like gold-color belt. Choose from aqua blue and white or melon rose and white.



Semi Sheer Crepe Dress
Semi Sheer Crepe Dress 1953 Price: $6.98
Description Semi-sheer crepe, fine acetate and rayon. Dainty lace daisies with nailhead centers. Contrast rayon and cotton faille trim. Two-gore skirt back. Color combinations include navy blue with pink trim, lilac with purple trim, or black with aqua blue trim.

Sheath Dress
Sheath Dress 1953 Price: $12.98
Description Handsome shantung in frosty colors with dark flecks... stays crisp and firm, won't water spot. Glamorous sheath dress and stole sparkle with rhinestones and white braid embroidery. Skirt has smart yoke-front with set-in pockets, two-gore back. Colors are medium gray, medium blue, or medium brown.



Sheer Nylon Tricot Blouse
Price: $6.98
Description Sheer nylon tricot. Wide collar is deeply tucked in front, pointed in back. Tucked pleats, tiny buttons and loops down front. Our best blouse is hand washable, dries in a jiffy and requires little or no ironing. Choose from white, light blue, or petal pink.

Sheer Nylon Tricot Blouse 1953

Two Tone Hostess Gown
Two Tone Hostess Gown 1953 Price: $8.75
Description Two-tone hostess gown in a fine acetate and rayon crepe that has a beautiful silk-like sheen. Navy piping, graceful six-gore skirt, fabric bow and buttons. Wonderfully flattering gift. Choose from melon rose with aqua blue or aqua blue with melon rose.



Velveteen Blouse
Price: $5.98
Description The perfect party-goer--the elegant black velveteen blouse glitters with rhinestones. You'll be complimented whenever you wear it. New scoop neckline, flattering cap sleeves, black buttons with rhinestone centers. Bustline darts for slim fit. Cotton; dry clean.

Velveteen Blouse 1953

Velveteen Jumper
Velveteen Jumper 1953 Price: $11.59
Description Sophisticated, versatile velveteen jumper with peg top skirt, back kick pleat and softly pleated midriff. Smoky pearl-like buttons, two pockets, side zipper.



Whirling Felt Skirt
Price: $7.98
Description Full sweep skirt in fashion-styled felt of thirty-five percent wool and sixty-five percent rayon. Perfect for the parties of the holiday season. Black applique goes all around the skirt. Back zipper. Deep gray.

Whirling Felt Skirt 1953

Wool Blazer Jacket
Price: $10.98
Description One-hundred percent wool blazer jacket. Three patch pockets, rayon piping, bright insignia. Taped seams, rayon covered shoulder pads. Unlined. Colors are red, navy blue, or dark green.

Wool Blazer Jacket 1953



Wool Interlock Knit Sweater
Price: $6.97
Description All-purpose coat. Tightly twisted worsted yarn gives warmth. Double thick elbows. Full length zipper closure. Neck-hugging short collar. Chest pocket... two waist pockets. Choose from maroon, silver gray or navy blue.

Wool Interlock Knit Sweater 1953